Micro Segmentation

AB&C. Customer segmentations’ A-B-C delivered fast and easy

While customer segmentation has been accepted as a foundational block of effective customer relationship management, not all companies are able to successfully implement segment-driven actions and strategies. Many either do a one-off exercise resulting in too broad, unactionable and hypothetical segments, or are deterred by large investments generally associated with a full-fledged customer segmentation.

With our Firestarter "AB&C", we accelerate customer segmentation significantly providing a solid, multi-dimensional and actionable base for customer-driven strategies as well as campaign experimentations within weeks. A true Firestarter, once it proves its worth, it will transform your organization into analytics ambassadors overnight.

Improve customer relationship management

increasing customer understanding and establishing segment management capabilities

Increase campaign performance

with better targeted offers, communications and actions

Decrease cost of marketing

facilitating below the line marketing at lower costs

Increase customer analytics adoption

spreading a data-driven decision making culture across the organization

AB&C is a predefined set of customer segmentation models and segment profiling reports automatically populated using historical data.
Typical deployment time is 1 week.
  • Sector Specific Segmentation: Sector-specific micro segmentation models and segments to facilitate effective customer management for each company
  • Segment Profile Dashboards: Automated dashboards providing detailed insights about each segment and their performance
  • Segment Migration Tracking: Dedicated summary reports, alerts and customer lists helping you monitor and manage segment migrations
  • Easy to Deploy & Refresh: Standard set of data, guidance documents for technical and business units and option to deploy managed service model
Sneak Peek

"The fastest growing segment in our 'Payment Micro Segmentation' is 'Digital Pioneers' with a 5% monthly growth rate"

"Diamonds is our largest value-based segment generating 38% of our total revenues"

"Cross-use of 'Payment Micro Segmentation' and 'Campaign Response Micro Segmentation' provides target customer lists for the latest BTL campaign"

"Segment comparison page points out a significant discrepancy in campaign response rate among the 'Customer Value' micro segments"