Increase loan revenues
through better customer targeting for cross-sales and up-sales
Loan Product Propensity
LPX. Selling loans made smart and easy
If you are one of those banks that is new to the analytics domain or feel you are falling behind the competition, our Firestarter will give you the necessary boost to catch up. It is a true power to predict what customers need at any given time and effectively match them with the right product or service. With loan products, targeting the wrong customer repetitively can lead to serious dissatisfaction, whereas targeting the right customer too late can be a valuable gift to the competition.
With our Firestarter "LPX", we help you capture key behavioral cues and identify customers who are the most likely to say yes to your next loan offer. We get you started on predictive analytics to see results right away and build the case for continued analytics investment in the future.
LPX is an analytics suite with algorithms predicting sales potential for up to 4 loan product groups.
Typical deployment time is 1 week.
- Propensity Indicator Insights: Pattern and correlation findings on different customer characteristics, behavior and loan sales
- Self-Learning Models: Predictive models automatically developed and improved identifying individual customers with high propensity for each loan product
- Insight Dashboards: Predefined set of reports providing insights on the customer portfolio and loan product performance
- Customer Target Lists: Lists of individual customers who are more likely to get a loan product