Data Monetization Blueprint

Turn your data into a new revenue source

Most organizations have been investing in ‘internal’ data monetization through customer value management and similar activities for years. But many are still struggling to crack the code for ‘external’ data monetization through one-off, untargeted initiatives such as insight report sales or list rentals to other companies. One main barrier has been the fact that organizations in most industries are not designed to facilitate such business models and fail to find ways to mitigate risks around customer privacy, security and satisfaction.

With our Gearshifter “Data Monetization Blueprint”, we turn organizations’ data into assets that can add value to others in non-competing industries. We clearly define roles, processes and policies for creating data products, sales channels and delivering them in a privacy respecting manner in line with global and local rules & regulations. We help define the best fitting go to market strategy and operating model for each company, incorporating learnings from leading organizations monetizing their data in different ways.

Generate new revenues

from already available or easy to collect data assets across the enterprise

Avoid potential damages to customer trust

and company brand considering regulatory complications, privacy and security

Easily develop capabilities

that do not come naturally to the core business

Minimize impact on day to day business

without losing focus and creating a disturbance in the organization

“Data Monetization Blueprint” is a packaged set of workshops and design documents for organization, processes and technology, enabled with an interactive toolkit.
This is a self-paced solution, and it can be completed within just 1 week.
  • Demand-based Strategy: Positioning and portfolio strategy based on what potential clients in the market demand
  • Viable Model: Product, pricing and channel mix that build a profit center around data monetization
  • Well-oiled Operations: Roles, processes and architecture that enable efficient and smooth operations
  • Fail-safe Design: Policies to address and manage risks around customer satisfaction, regulations and business constraints
Sneak Peek

“Partnerships will be the main channel driving sales, as the whole organization is built around a B2C model”

“Monetization will start with summary insight reports, as current opt-in forms do not allow 3rd party marketing activities”

“A dedicated analytics role is required to avoid impact on day to day reporting and campaign management activities”