Customer DNA

DNAx. Customer 360 for real

Customer Relationship Management requires in-depth knowledge about customers, from who they are to what they need, like and expect. Although most companies try to have a good understanding of their customers, they rarely manage to build a true 360 view of individuals, due to either lack of a clear data strategy or customer data being spread across silos. This often leads to untapped opportunities, inconsistent customer experience and customer dissatisfaction.

With our Firestarter DNAx, we provide a well-designed customer data model tailormade for each sector, with an interactive screen that combines everything there is to know about customers for effective service at touchpoints.

Increase cross-sales and up-sales

with a better understanding of customers and their needs

Improve customer satisfaction and loyalty

with more relevant and customized interactions across touchpoints

Increase customer analytics adoption

spreading a data-driven decision making culture across the organization

Save on customer relationship costs

with a comprehensive customer data strategy outlining the ideal set to be collected and managed

DNAx is a sector-specific data model and interactive dashboard screen summarizing essential information about every single customer.
Average deployment time is 1 week.
  • Sector Specific DNA: A visual customer data model leveraging benchmark practices from industry leaders and tailored for your businesses need
  • Intelligent Interaction Screen: Visual representation of DNAx which can also be used by customer service employees to access action-specific customer data
  • Available Anywhere: Hosting on the cloud or the intranet, based on your company's security protocols
  • Data Collection Alerts: Additional interaction screens highlighting data gaps and collection tasks to help improve data quality
Sneak Peek

"When I look at your overall usage and preferences, I see that you could benefit from our special tariff"

"Thank you for calling our hotline, let me access your records for a more informed discussion"

"Our data quality index has improved 5% since we prioritized our data collection through DNAx"