Peer Based Potential

PeerX. Unlock the hidden value in your current customer base

Across many sectors, increasing share of wallet or stimulating consumption of customers is easier and cheaper than acquiring new ones. Estimating customer potential does not only serve these objectives, but also help focus retention activities on the right customers, instead of relying on traditional revenue or profitability metrics which do not always result in optimal investment decisions.

With our Firestarter "PeerX", we provide cutting edge machine learning models for predicting the true potential of each individual customer. Focusing on customers who already dedicate almost a 100% of their share of wallet, we predict potential revenue and profits in higher accuracy.

Increase top-line and bottom-line results

focusing on customers with the highest revenue and profitability potential

Improve campaign performance

by targeting customers with the highest untapped value

Optimize customer experience and service levels

to build a better relationship and accelerate potential realization

Improve product and channel portfolio

targeting unaddressed needs and value of high potential customers

PeerX is an analytics suite with algorithms to predict potential value of each individual customer.
Typical deployment time is 1 week.
  • Potential Indicator Insights: Correlation findings between different customer characteristics, behavior and value
  • Self-Learning Models: Predictive models automatically developed and improved to identifying individual customers with high potential
  • Portfolio Potential Dashboards: Predefined set of reports presenting segments, demographics and locations of customers with untapped potential value
  • Customer Target Lists: Lists of target individual customers with high untapped potential for cross-sales, spend or usage stimulation campaigns and actions
Sneak Peek

"Customers based in rural areas, with 1,000 USD+ credit card spend, and heavy use of online channels for bill payments have up to 50,000 USD potential for assets under management"

"Out of 1,200 Customers living in Moda, Kadikoy, 900 have a significant untapped potential, which makes a good case for localized outdoor advertising"

"Only 10% of customers serviced through branch #14 have their potentials realized, which indicates improvement opportunities in sales there"

"Customer John Doe currently has a 500 USD profitability per year whereas his closest peers have an average of 5,000 USD or more"