ATM Profiling

ATMx. Listen to your ATMs tell a compelling customer story

Channel analytics is underestimated and addressed as an afterthought by many banks. It is either analyzed for operational purposes only - such as cash management, breakdowns - or as just an additional behavioral dimension in customer analytics. With hundreds of thousands of transactions per week, ATM analytics can reveal valuable insights beyond operational efficiency, and help improve customer experience, generate new revenues or gain competitive edge.

With our Firestarter "ATMx", we provide a new perspective for the self-service channel veteran, and turn it into a solid insight generator.

Optimize the ATM network

based on a comparative assessment of performances and potential of individual ATMs and locations

Decrease interbank ATM costs

by identifying competitor hotspots and gaining competitive insights

Facilitate ATM migrations

understanding transactional patterns and preferences of customers

Increase profits

identifying additional revenue streams through each ATM

ATMx is an analytics suite with descriptive and predictive models focusing on various channel management issues.
Typical deployment time is 3 weeks.
  • ATM Micro Segments: Predefined models describing various dimensions such as transaction type, frequency, coverage effect and competitive positioning
  • Customer-ATM Matching: Behavioral insights at the customer level tracing their usage patterns across different ATMs
  • Enriched with External Data: Data inputs such as points of interest or real estate indicators leveraged for extended insights
  • Competitive Intelligence: In-depth view of competitor hotspots where different customers and segments transact
Sneak Peek

"ATM #145 is a 'Beehive' based on the 'Transaction Type & Frequency' segmentation model, with very high number of unique customer visits and relatively low transaction value"

"ATM #41 has the highest share of high-networth customers, and needs to be kept in top shape"

"Top competitor ATM frequently used by our bank customers is in City Center mall"

"Our customer coverage within walking distance will increase by 5% with the latest additions to our ATM network"